TORONTO (May 14, 2024) – Canada Basketball announced Tuesday a partnership with Rentals.ca that will see the Toronto-based company become the “Official Rental Housing Marketplace of Canada Basketball.”
Rentals.ca, Canada’s preeminent online rental housing marketplace, and Canada Basketball will annually co-develop engaging content, including online games, contesting and more, that will offer fans a chance to win exciting prizes and experiences at Canada Basketball games nationwide.
“On behalf of our team at Canada Basketball, we’re excited to announce this partnership with Rentals.ca,” said Michael Bartlett, President & CEO of Canada Basketball. “Basketball in Canada continues to experience a tremendous rise in participation and popularity thanks in part to the game's accessibility. By partnering with Rentals.ca, an organization that has proven to help Canadians access valuable housing solutions, our two organizations will work closely over the next several years to continue growing the game and reach new fans in communities across our country.”
The two organizations will also launch a social feature highlighting communities from coast-to-coast-to-coast hosting domestic Canada Basketball events here at home, as well as a multi-episode content series that authentically showcases national team athletes from across Canada.
“Basketball in this country has incredible momentum, and Canada Basketball is at the forefront of it all,” said Max Steinman, CEO of Rentsync (Rentals.ca parent company). “We are excited for the Rentals.ca brand to now participate in this ascension through its new partnership with Canada Basketball. At the same time, we feel very proud to support a world-class national organization with a grassroots reach that embodies Canadian sport."
Rentals.ca will be integrated into all Senior National Team games hosted domestic competitions and events.
Rentals.ca representatives unveiled the partnership at the Canadian Federation of Apartment Associations (CFAA) Rental Housing Conference 2024 in Toronto.
Rentals.ca is owned and operated by Rentsync, a leading SaaS and marketplace technology company based in Toronto that specializes in serving the rental housing industry. Rentsync offers a range of innovative products and services designed to streamline rental property marketing, leasing, and property management. Rentsync also owns and operates the Rentals.ca Network, the leading online marketplace for rental housing in Canada.
This partnership was sourced and facilitated by Oak View Group Canada, the sponsorship agency of record for Canada Basketball.
About Canada Basketball:
Canada Basketball is the National Sporting Organization for the sport of Basketball in Canada. Canada Basketball is respected worldwide and recognized by the International Amateur Basketball Federation (FIBA) and the Government of Canada as the sole governing body of amateur basketball in Canada. Canada Basketball, a not-for-profit organization, represents all basketball interests and provides leadership, coordination and direction in all areas of basketball.
About Rentals.ca
Rentals.ca is Canada's premier online marketplace for renters and landlords, providing a comprehensive suite of tools and resources tailored to simplify the rental process. With an extensive selection of listings across the country, Rentals.ca offers user-friendly search functionality that helps renters find their perfect home efficiently. For landlords, Rentals.ca delivers effective advertising solutions to maximize visibility and fill vacancies faster. Committed to innovation and excellence, Rentals.ca aims to empower users with up-to-date market insights and expert guidance, making renting easier and more accessible for everyone.